Scenario

Every year IN HOPE charity is a not-for-profit organization that helps supply schools with snacks and food for children who come to school hungry. The important work that they do helps more than 150 schools across the province. Many schools rely on the assistance to provide meals and snacks for children who need them.

Every year they run a fundraising campaign from January 13 to February 28, that encourages members of the local community to bake cookies and sell them to support the charity. All profits go back to the charity. This year the charity wants to promote this fundraising campaign across media outlets, secure coverage and encourage people to host local bake sales to show support. They also need to reach their $100,000 goal. On February 27, they will host a big event from their office in Toronto, where staff and volunteers typically bake goods.