Metrics and Tracking

  • Total website visitors

  • Page views

  • Bounce rate (percentage of users who leave the site without interacting)

  • Time on site (average time spent on the website)

  • Tracking Tools: Google Analytics, heatmaps, session recording tools

  • Click-through rates (CTR) for ads and email campaigns

  • Conversion rate (e.g., form submissions, email sign-ups, product purchases)

  • Tracking Tools: Google Analytics, email marketing software, e-commerce platforms

  • Likes, shares, and comments on social media posts

    Follower growth on social media platforms

    Tracking Tools: Social media analytics (e.g., Facebook Insights, Instagram Insights), social media management platforms

  • Open rates (percentage of opened emails)

  • Click-through rates (CTR) within emails

  • Conversion rates from email campaigns

  • Tracking Tools: Email marketing software (e.g., MailChimp, HubSpot)

  • Cost per click (CPC) for each ad platform

  • Click-through rate (CTR) for ads

  • Ad impressions (number of times ads are viewed)

  • Return on ad spend (ROAS) for paid advertising

  • Tracking Tools: Google Ads and Facebook Ads dashboards, TikTok and Snapchat ad platforms

  • Keyword rankings and visibility on search engines

  • Organic search traffic (number of visitors from search engines)

  • Backlink quality and quantity

  • Tracking Tools: SEO analytics tools (e.g., SEMrush, Ahrefs), Google Search Console

  • Number of media placements

  • Brand mentions in media

  • Tracking Tools: Media monitoring and PR tracking services

  • Number of affiliates recruited

  • Affiliate-generated sales and revenue

  • Tracking Tools: Affiliate marketing software (e.g., Refersion, Post Affiliate Pro)

  • Number of participants in contests and giveaways

  • User-generated content created during promotions

  • Social media engagement during contests

  • Tracking Tools: Contest and giveaway management platforms, social media analytics

  • Overall campaign ROI

  • ROI per marketing channel (e.g., ROI for email marketing, paid advertising, SEO)

  • Tracking Tools: Customized reporting tools and dashboards

These metrics and tracking details will provide us with a comprehensive view of the campaign's performance and allow us to make data-driven decisions to optimize our marketing efforts.