Metrics and Tracking

Click-through rates (CTR) for ads and email campaigns

Conversion rate (e.g., form submissions, email sign-ups, product purchases)

Tracking Tools: Google Analytics, email marketing software, e-commerce platforms

Likes, shares, and comments on social media posts

Follower growth on social media platforms

Tracking Tools: Social media analytics (e.g., Facebook Insights, Instagram Insights), social media management platforms

Open rates (percentage of opened emails)

Click-through rates (CTR) within emails

Conversion rates from email campaigns

Tracking Tools: Email marketing software (e.g., MailChimp, HubSpot)

Cost per click (CPC) for each ad platform

Click-through rate (CTR) for ads

Ad impressions (number of times ads are viewed)

Return on ad spend (ROAS) for paid advertising

Tracking Tools: Google Ads and Facebook Ads dashboards, TikTok and Snapchat ad platforms

Keyword rankings and visibility on search engines

Organic search traffic (number of visitors from search engines)

Backlink quality and quantity

Tracking Tools: SEO analytics tools (e.g., SEMrush, Ahrefs), Google Search Console

Number of media placements

Brand mentions in media

Tracking Tools: Media monitoring and PR tracking services

Number of affiliates recruited

Affiliate-generated sales and revenue

Tracking Tools: Affiliate marketing software (e.g., Refersion, Post Affiliate Pro)

Number of participants in contests and giveaways

User-generated content created during promotions

Social media engagement during contests

Tracking Tools: Contest and giveaway management platforms, social media analytics

Overall campaign ROI

ROI per marketing channel (e.g., ROI for email marketing, paid advertising, SEO)

Tracking Tools: Customized reporting tools and dashboards